Sir, – A current radio and TV advertisement for a well-known car brand features a woman’s voice stating that she is driving her three children to school in the morning knowing that she’s providing a difference to their future.
My reaction, and very likely that of many others, is that she would provide a more positive difference to their future if she sent them off walking to school. That would result in zero gas emissions and would benefit their general health.
I have no doubt that this car incorporates all the latest emissions-reducing technology but the significant point is that, if the attitudes of those who prepared this advertisement are typical of those of the public at large, then further work remains to be done to impress on the public the urgency of dealing with the climate change issue. – Yours, etc,
MICHAEL WALSH,
Clontarf, Dublin 3.