A modular Android phone, a rolling robot and a virtual reality headset were just some of the new products unveiled by LG at its press conference ahead of Mobile World Congress in Barcelona.

The much anticipated LG G5 smartphone turned out to have more than just a removable battery; the handset is designed to mould itself to your whim, allowing you to add components such as a digital to analogue converter to boost your audio quality and a camera controller. More parts are expected to follow.

The device also comes with two camera lenses on the back – one for capturing everyday photographs, the other for wide-angled shots.

Rival Samsung

The virtual reality headset marks LG’s entry into an increasingly popular market. Unlike rival Samsung, LG opted to make a headset that has its own display, rather than relying on your smartphone to provide the visuals.

However, phones are being pressed into service: as a touchscreen control for the headset It’s expected to come in more expensive than the Samsung Gear VR.

LG also tried to wow attendees with a robot ball and a hand-held camera that captures 360 degree videos.

The company is trying to make its mark in an increasingly crowded mobile industry. It has fallen behind Samsung and other android phone makers at the top end of the market and is facing increased competition from Chinese rivals such as Huawei and ZTE who are pitching more affordable phones that have premium functions.

Mobile World Congress officially opens its doors on February 21st. More than 90,000 people are expected to attend the event over the four days.