Lego A/S said net income jumped 31 per cent last year as a new video game helped Europe's biggest toymaker gain market share in all its regions. Net income rose to 9.2 billion kroner ($1.34 billion) in 2015 from 7 billion kroner a year earlier, the Billund, Denmark- based company said in a statement Tuesday. Profit grew faster than sales, which expanded 25 per cent to 35.8 billion kroner.
Lego said sales grew by a “double-digit” percentage rate in all its regions, including the US, faster than the toy industry’s expansion which was mostly in the “mid-single digit” range.
Lego continues to outpace the two largest US toymakers, who may be considering a merger. Mattel said Feb. 2 full- year sales fell 5 per cent to $5.7 billion while Hasbro Isaid Feb. 8 that 2015 sales grew 4 per cent to $4.45 billion.
Lego’s growth was fueled by new products such as Lego Dimension, which combines traditional brick building with console gameplaying.
“We have achieved significant growth rates in sales every year for a decade now, and it’s highly satisfactory that we can deliver yet another year of double-digit sales growth,” chief financial officer John Goodwin said in the statement.
Bloomberg
