The new TV campaign for Newbridge jewellery airs on July 1st. The company has always garnered massive PR spin from its high-profile "brand ambassadors" – continues the trend with writer and actor Amy Huberman signing to be the face of the brand for three years.

But it has, up to now, kept its ad production in-house and its TV typically low key and old fashioned, such as those Gay Byrne-voiced slots for the brand’s visitors’ centre.

The new TV ad is a more glossy, upscale with a younger approach starring Huberman and was created by Roisin Keown and Peter Snodden at DDFH&B and directed by actor-turned-director, Hugh O Conor.

DDFH&B Group won the business after a single agency pitch.