Media

ITV says outlook for 2016 is encouraging

Broadcaster’s net advertising revenue was helped by the Rugby World Cup in Q3

Britain’s ITV said on November 10, 2015 the initial outlook for 2016 was encouraging after the broadcaster’s net advertising revenue grew broadly in line with consensus in the third quarter, helped by the Rugby World Cup. (Photograph: Toby Melville/Reuters)
Britain’s ITV said on November 10, 2015 the initial outlook for 2016 was encouraging after the broadcaster’s net advertising revenue grew broadly in line with consensus in the third quarter, helped by the Rugby World Cup. (Photograph: Toby Melville/Reuters)
Tue Nov 10 2015 - 07:52

Britain's ITV said the initial outlook for 2016 was encouraging after the broadcaster's net advertising revenue grew broadly in line with consensus in the third quarter, helped by the Rugby World Cup.

ITV said advertising revenue from its family of channels was up 6 per cent in the nine months to the end of September, and said the key measurement would be up by at least 5 per cent in the full year, outperforming the overall market. “As we expected, share of viewing has improved in the second half driven by strong performances in daytime, the soaps and the Rugby World Cup, and continuing this trend remains a key focus for the business,” said chief executive Adam Crozier.

Reuters