Buffett puts some fizz back into Coca-Cola

Biggest shareholder says product has stood the test of time

Coca-Cola shares slid 3.4 per cent this year, a steeper drop than rival Pepsi’s 0.1 per cent dip. The Standard and Poor’s 500 Index gained 2.7 percent in that period.
Coca-Cola shares slid 3.4 per cent this year, a steeper drop than rival Pepsi’s 0.1 per cent dip. The Standard and Poor’s 500 Index gained 2.7 percent in that period.

Billionaire investor Warren Buffett, Coca-Cola top shareholder, appeared at the company's annual meeting to offer a shot of happiness in a tough period for the world's largest soft drinks maker.

Mr Buffett told chief executive officer Muhtar Kent that he believes in the company, its products and its ability to adjust to consumer tastes. Mr Kent has been criticised by another investor, David Winters, who says Mr Kent pays himself too much and has had a lacklustre response to slowing global sales.

“We have got the product that’s been proven since 1886,” Mr Buffett said during the on-stage interview on Wednesday, which followed a video in which he played the ukulele.

Mr Kent has said 2015 is a transition year after Coca-Cola forecast earnings growth that’s slower than its long-term targets. The shares slid 3.4 per cent this year , a steeper drop than rival Pepsi’s 0.1 per cent dip. The Standard and Poor’s 500 Index gained 2.7 percent in that period.

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Mr Buffett said Coca-Cola will be fine as long as it listens to consumers. He also countered claims that the company’s products are unhealthy. “One-quarter of all the calories I’ve consumed come from Coca-Cola, and I tell you I feel healthy,” Mr Buffett said.

- Bloomberg