Oisin Browne began his career on the back of a bin lorry before moving into successive roles in sales, customer service and marketing. Here, he imparts wisdom on the subject of how to sell, based on his experience in business.
The core part of the book is a series of 100 lessons, each typically about a page. Here Browne shares selling secrets that can be applied to any business and takes an in-depth look at advanced selling suggestions and word psychology techniques. He also looks at creating a winning mindset, providing excellent customer experiences, running successful sales meetings and developing extraordinary selling skills.
Among the lessons is one on how to become a world-class storyteller. This is a brilliant way to connect and build rapport with your subjects, Browne says.
Ideally stories should have a moral and a relevance to the world of business but ultimately they are designed to create a natural human bond, which he says is all too often missing from the world of business.
There is also a “bonus chapter”, which includes the summary answers to questions posed to leading business figures about their top selling tips.
