FD keeps it short and sweet

One More Thing: Six years after Gallagher & Kelly was taken over by Financial Dynamics in a €15 million deal, the Irish …

One More Thing:Six years after Gallagher & Kelly was taken over by Financial Dynamics in a €15 million deal, the Irish public relations agency is once again changing its identity.

Nothing too radical, mind - it will now be known as simply FD. This is part of a global rebrand by FTI Consulting, which acquired the PR firm last year for about €265 million. FD said the change was prompted by the fact that the agency now earns more money from non-financial clients. In Dublin, for example, clients include Setanta Sports, Coca-Cola and Eason.

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Ciarán Hancock

Ciarán Hancock

Ciarán Hancock is Business Editor of The Irish Times