RTÉ’s TV advertisements have been good fun with new Late Late host Patrick Kielty getting advice from some very opinionated children on how he should present The Late Late Toy Show.
The bottom line – don’t mess up. The station bosses will be hoping the same thing when the razzamatazz kicks off tonight.
There’s a lot at stake – not least the fact that the annual toyfest is a cash-cow for the cash-poor station.
Irish Times media columnist Laura Slattery explains why the seasonal show is such a key programme for the station.
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Presented by Bernice Harrison. Produced by John Casey.
