Subscriber OnlyPeople

‘I’m extremely quirky and I get so much grace living in Donegal’

What I Do: Mirenda Rosenberg built a successful soap business from her home in Donegal by posting videos on TikTok

Mirenda Rosenberg
Singer-songwriter Mirenda Rosenberg, on Marble Hill beach at the Shandon Hotel in Dunfanaghy, Co Donegal where she is brand ambassador. Photograph: Joe Dunne

I was born in Illinois and came to Letterkenny in Co Donegal in 2005, just before my 31st birthday. I was married to an American who was recruited to come to Ireland.

I was very isolated at first, in a house all day with two yet-to-be-diagnosed special needs kids, who came everywhere with me. My marriage was not good and my confidence was very low. But then I auditioned for a band and that changed the trajectory of my life. I was socialising and meeting people, and realised people might actually like me. That’s how I escaped, through music.

When my husband and I separated in 2007, I didn’t want to disrupt our sons, who had since been diagnosed with autism. We shared a house for a while, before I got a house in the same estate just a few minutes’ walk from his, which was brilliant for the kids because everything was familiar.

I’d always been interested in gardening and making my own things, but financially it reached a point where I needed to grow some food and figure out how to make skincare products for my son who had extreme childhood eczema, because I couldn’t afford to buy them.

READ MORE

I learned how to produce crops in a tight space in a housing estate, how to compost. I gathered urban resources like coffee grounds from local coffee shops and cardboard from behind stores for weed matting, and made my compost bin out of pallets.

While doing this, I taught workshops on how to rebuild your self-confidence after trauma in schools, Women’s Aid and community organisations.

When the pandemic hit, the work and music dried up. My landlord wanted his house back, so my partner and I moved into a property in Termon together. The house has problems, but the land is fantastic, and I started growing food on a larger scale. My friend Sandy was sick of me talking to her about it and told me to go on TikTok to make friends with mutual interests.

Before lockdown I was making body butters and soaps to give to friends. I couldn’t afford to keep doing it for free, so I started charging cost price, and more and more people started to buy my products. The business grew because of TikTok. I used to make 18 bars of soap every couple of weeks, now I make seven, eight, nine batches a week.

My prices are still very low, so I’m not making crazy money; when I was subsistence living and I couldn’t afford these things, some people kept their prices affordable. I want to empower people. I want to sell soap, but I also want to teach people how to make it in case they are in the same position I was in and can’t buy it. I sneak mental health into my TikToks by example, too.

Soap is so easy to make; all you need is some sort of fat or oil, lye and water. You make a lye solution, and if you have it in the right proportion to your oil, that creates soap.

Mirenda Rosenberg: 'I’m so excited to turn 50 next year. I love the wisdom that comes with age.' Photograph: Joe Dunne
Mirenda Rosenberg: 'I’m so excited to turn 50 next year. I love the wisdom that comes with age.' Photograph: Joe Dunne

I didn’t want to use palm oil, but needed an oil with palmitic fatty acid in it, which makes the bar harder, last longer and gives it a nicer texture. I researched and realised you can get that texture from tallow – beef fat – and that I could render it myself. Tallow makes beautiful soap. The local butcher in Termon, my neighbour, saves cuts for me for free.

‘I really wanted to proceed from nursing to veterinary medicine’Opens in new window ]

One January I gave myself time to dream up my new life. It was the best thing I ever didOpens in new window ]

When I first joined TikTok, I was posting up to 10 times a day just saying what I did, with no editing, because I had no idea what TikToks were supposed to look like. The tallow videos could get 20,000 views in five or six minutes. Beef fat! I could not understand it. The video quality wasn’t great, but people seemed to like them, so I kept posting, experimenting, figuring out what worked and what didn’t.

The attitude here in Donegal is, as long as you’re a genuine person, even if you’re problematic, people are okay with you. I’m extremely quirky and I get so much grace here. People are nice to me in a way that’s almost unfair, because I know other black people who have moved here and not received the same amount of grace and embracing that I have. I think that’s the privilege of being American and black, it is different than coming from another country.

I have to move house, so I’m closing down my homestead. I need a permanent place to live. This house has black mould on the kitchen ceilings and the radiators don’t work properly, so it gets damp, and it costs a lot to heat. I have a dream to open a teaching homestead accessible to everyone, regardless of who they are or where they come from. I got a job teaching voice lessons for the ETB and I’m doing more workshops in the Shandon Hotel in Dunfanaghy on self-image and self-confidence.

I’m so excited to turn 50 next year. I love the wisdom that comes with age. I’m looking forward to getting some more grey hairs; I only have a couple and I want a silver afro.

In conversation with Ellen O’Donoghue