The global property market is taking off – it’s official. So good is the appetite for multimillion euro homes it would seem that a new publication is devoting itself entirely to high-end homes with an asking price of $10 million or more. And the name for this ambitious publication?

Ultra Primus of course. Yes, we thought it might have been a Transformer too. Targeting the world's ultra high net worth population, the exclusive (obviously) launch event in London this month was attended by members of the property, finance, super-yacht and private jet industries. No, we weren't there either.

Of course it's a great idea, because no matter how paltry the bank balance, dreaming is still free, and if the success of the US's Million Dollar Listings television series on Sky Living is anything to go by, there is an insatiable appetite to view luxury properties only a handful of people could ever afford.

Ultra Primus showcases some of the most jawdropping properties from around the world each month, while the website ultraprimus.com is regularly updated. The beauty is it's not tied to just one estate agency, so Celine Dion's Canadian mansion, Phil Maloof's Las Vegas penthouse, a vast Italian castle, numerous private islands and a major Hollywood actor's Costa Rican estate are all there in one big browse.

Some of the industry's most influential players are also interviewed including Gary Hersham, the property millionaire with Beauchamp Estates who recently featured on the BBC's Under Offer series. We're told there may even be an Irish property featured in the next edition. You heard it here first.