A music video by the Irish band Jiggy has been watched more than 11 million times since it was posted on the band's Facebook page last week. In the video, the band's unique fusion of traditional Irish music, Indian folk, electronic and funk plays against a backdrop of dance scenes from around the world.
Silent Place, from their debut album Translate, released last summer, features Daire Bracken (fiddle), Robbie Harris (bodhrán and percussion), Éamonn de Barra (vocal lilting), Mark Murphy (keyboards) and Guy Rickarby (drum kit), with production by Mark Murphy.
"Silent Place is our version of a Breton gavotte [dance]. The footage in the video was taken from our favourite dance videos from around the world and was edited by Dave McFarlane," the band's founding member Robbie Harris told The Irish Times.
McFarlane was also responsible for another of the band's music videos, which attracted almost nine million views. "It's amazing to go viral again. We were spurred on to create another video of this ilk after the massive success we had with King of the Fairies, posted two years ago, which garnered 8.7 million views," Harris said.
According to Harris, Jiggy are scheduled to appear on the Late Late Show on RTÉ television on Friday.
The band describe their music as “fusing vocal lilting and Indian Konnakol, Irish traditional music, hip hop dance grooves, world music rhythms and harmonies”.
Writing in The Irish Times in July, critic Lauren Murphy said of the band's debut album: "If Ed Sheeran can debase trad music for his own purposes, why not Jiggy".