Aston Martin, the 99-year-old UK maker of luxury sports cars featured in James Bond movies, is preparing to introduce a vehicle that will replace the flagship line of DBS automobiles.
Michael van der Sande, the car maker’s chief commercial officer, said in an interview on Saturday in Tokyo that an announcement on the matter would soon be made and production would begin at the end of the year.
The prototype vehicle shown at last month’s Concorso d’Eleganza Villa d’Este car show in Italy may have previewed “something that might be to come”, he said, declining to provide details.
“We really see it as our 100th anniversary car that kind of spells out our direction for the next century, in terms of design, in terms of technology,” he said.
Aston Martin is counting on new models to compete against Volkswagen’s Lamborghini and Fiat’s Ferrari in luxury sports cars. The England-based car maker is seeking to bolster its dealership network in China after lagging behind rivals in the world’s largest car market. – (Bloomberg)