Pay attention to attention: Getting the most out of ads isn’t all about eyeballs
TV and radio are proper notice boxes, Mike Follett tells Dentsu’s Dave Winterlich
Inside Marketing
Inside Marketing is a podcast and content series brought to you by dentsu and Irish Times Media Solutions, exploring the issues and opportunities facing the world of media and marketing, with expert input from senior marketing personnel and thought leaders
‘I’ve never seen a disparity as crazy as the one between marketing belief and marketing reality’
The value of a good ad compounds over time, sharp shooting Aussie marketer Mark Ritson tells Dentsu’s Dave Winterlich
Greater than the SumUp of its parts
Understanding small businesses has led to big growth for SumUp, the fintech’s global marketing lead Corin Camenisch tells Dentsu’s Dave Winterlich
‘The big challenge was how to move from being liked to being relevant’
An Post’s MD Debbie Byrne on reforming the business through diversification, innovation and renewed cultural relevance
Sales team from Venus, marketing from Mars? Time to get aligned
Your sales and marketing functions should be friends. Unfortunately it doesn’t always work out that way but there are steps you can take to help, Aidan O’Driscoll of Align tells Dentsu’s Dave Winterlich
Marketing is not about metrics, it’s about being creative and brave to get your brand noticed
Successfully launching Budweiser to the Irish market was no small beer. But it was also big fun, management strategist and former Guinness marketer Paul Keogh tells Dentsu’s Dave Winterlich
Buckle up brands, it’s time to go gaming
If your brand has been avoiding - or worse, dismissing - gaming, it’s missing out, Yuriy Yarovoy tells Dentsu’s Dave Winterlich. Just make sure you’re not viewed as a ‘hostile’
