Why branding is too important to leave to big business
Small businesses are often better at brand building than they know, Gerard Tannam from Islandbridge Development tells Dentsu’s Dave Winterlich
Inside Marketing
Inside Marketing is a podcast and content series brought to you by dentsu and Irish Times Media Solutions, exploring the issues and opportunities facing the world of media and marketing, with expert input from senior marketing personnel and thought leaders
How to ensure your brand doesn’t suffer from attention deficit
Not all attention is equal but it is vital to sales, Amplified Intelligence founder Karen Nelson Field tells Dentsu’s Dave Winterlich
Subtle brand alignments to plug funding gap on Irish screens
Like the farmer and the cowman, editorial and advertising should be friends, with branded content representing the firmest of handshakes, Coco TV founding Director and Former CEO Stuart Switzer and board member of Screen Producers Ireland and Sinead O’Connor, head of branded entertainment at Dentsu, tell Dave Winterlich
From marketing to the metaverse and beyond
The future is one of growth and opportunity, Anne O’Leary, head of Meta in Ireland tells Dentsu’s Dave Winterlich
How brands can overcome Gen Z allergy to inauthenticity
Marker Video is helping brands capture genuine customer reviews to boost sales
Is your brand ready for the challenge?
Being a challenger brand has nothing to do with where you are in the category pecking order, and everything to do with it, Adam Morgan of Eatbigfish tells Dentsu’s Dave Winterlich
Why a good reputation is essential to your organisation’s success
Niamh Boyle, founder and CEO of The Reputations Agency, tells Dentsu’s Dave Winterlich how to harness your reputation for transformation and growth
Empowering customers: Electric Ireland’s sustainable marketing journey through the energy crisis
With energy costs hitting the headlines for all the wrong reasons over the past two and a half years, Electric Ireland’s Lisa Browne tells Dentsu’s Dave Winterlich about marketing in a crisis and the importance of a strong brand