Communications consultant Terry Prone has worked with generations of Irish politicians, from Charles Haughey to the current crop.

She joins Hugh Linehan on today’s Inside Politics podcast to talk about her recently-published memoir. It’s a window into a hidden side of Irish politics, packed with juicy stories.

Hugh and Terry talk about the keys to effective messaging, the role of media in shaping public perception and the ethical considerations of political persuasion.

I’m Glad You Asked Me That: The Political Years is published by Red Stripe