This week’s episode of Inside Business sees host Ciarán Hancock joined in studio by Niall Tallon, chief executive of Irish telecoms group Imagine.
A minor in the Irish market, the company recently made a bold move offering cheap fibre broadband products along with a promise not to increase those prices for the next five years.
This is designed to double its customer base by 2030 as part of a multi-million investment in growing the business.
It’s a brave strategy given that Imagine has just 35,000 existing customers and big competitors such as Eir, Vodafone, Three and Virgin Media who control a large chunk of the market between them.
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Niall explains how the offer will work and the business case behind it, as well as discussing the company’s Armenian owners and how he came to run a telco with a chequered history that was originally founded by the late Irish entrepreneur Sean Bolger.
Produced by John Casey with JJ Vernon on sound.
