New Zealand’s ruling party lose themselves in the music as Eminem sues

Music publishers for Eminem are suing the National Party, claiming the soundtrack for a 2014 election campaign ad copied the rapper’s acclaimed 2002 song

US rapper Eminem has begun legal proceedings against New Zealand's National Party, claiming that a 2014 political ad plagiarised his 2002 hit 'Lose Yourself'. Video: Eminem/New Zealand National Party

They may not have lost themselves in the music or the moment, but a New Zealand judge and nine lawyers did listen politely to Eminem’s Lose Yourself as a copyright trial involving the country’s ruling political party began.

The Detroit-based music publishers for Eminem are suing New Zealand’s conservative National Party, claiming the soundtrack for a 2014 election campaign ad copied the rapper’s acclaimed 2002 song.

Titled Eminem Esque, the track has the familiar beat of the original. The party has previously said it bought the track through an Australian-based supplier and does not believe it has infringed anyone’s copyright.

In 2014, when the case was filed, politician Steven Joyce said he thought the use of the song was “pretty legal” and Eminem’s team “are just having a crack and a bit of an eye for the main chance because it’s an election campaign”.

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That response was widely ridiculed, with detractors including comedian John Oliver on Last Week Tonight.

“Pretty legal? That’s not a concept that exists. That’s like being sort-of dead,” he joked on the show.

Spokesmen for both Mr Joyce and the National Party said they would not be commenting while the case was before the court.

Garry Williams, the lawyer for Eminem’s music publisher Eight Mile Style, told the High Court in Wellington that the National Party had wanted a song that was edgy and modern but showed the party was dependable.

He said the music fared better with focus groups than a classical piece.

He quoted from National Party emails, including one in which the song is described as an Eminem “sound-alike” and another in which an agent for the party wrote: “I guess the question we’re asking, if everyone thinks it’s Eminem, and it’s listed as Eminem Esque, how can we be confident that Eminem doesn’t say we’re ripping him off?”

Mr Williams said the emails showed it was “utterly clear” the party knew it was using a copyrighted song.

Speaking outside the court, Joel Martin, a spokesman for Eight Mile Style, said he was surprised the two sides had not settled and that going to trial against an entity like a governing political party was unusual and extraordinary.

“The bottom line is we would never have permitted the use of the song in any political advertisement,” he said.

Mr Martin said the publisher was seeking both a cash settlement for an undisclosed amount and an acknowledgement by the court that the National Party breached copyright.

He said that by pursuing the case the publisher was showing it took copyright infringement around the world seriously.

He said the political views of the National Party were not a factor.

“We are Americans and we don’t know about politics in New Zealand,” he said.

Judge Helen Cull ruled that some details in the case would remain confidential because they were commercially sensitive.

The judge-only case is expected to last about six days and will determine whether copyright was breached. The amount of any damages will be decided later.

AP