Diners who enjoy a juicy burger have been warned that eating them pink in the middle is “like driving without wearing a seatbelt”.
Safefood began its new campaign, “Burger Fever”, on Thursday to inform people that eating undercooked burgers could lead to serious or sometimes life-threatening food poisoning.
The body advised people to always ask for burgers to be well-cooked in restaurants.
In an online survey conducted by Safefood, 96 per cent of people considered themselves well-informed about food safety. However, 51 per cent admitted to eating undercooked burgers.
Two thirds of respondents said they would reconsider their choice if they knew there was a possibility of food poisoning.
Undercooked burgers carry the risk of E. coli, which can have long-term effects. The biggest worry is a type called VTEC, which causes severe diarrhoea.
Dr Linda Gordon, chief specialist in food dcience at Safefood, said it can result in “frequent serious complications.” VTEC can affect the blood and kidneys, and is most serious in older people and children under five. However, it only takes as little as ten E. coli cells to make a person sick, she said.
Dr Gordon said the campaign is intended as a preventative measure, but “emphasising the difference between a burger and a steak” is an important aspect.
According to Dr Gary Kearney, director of food science at Safefood, “Mince used in hamburgers is a higher risk as the food poisoning bacteria that live on the surface of the beef (steak) is then mixed through the middle of the burger when the beef is minced - so in effect, the outside is now on the inside.”
Dr Martin Cormican, Professor of Bacteriology at National University of Ireland, Galway (NUIG), emphasised the possibility and danger of contracting VTEC from undercooked meat.
“Eating burgers that are pink in the middle is a bit like driving without a seatbelt; you might get away with it for years but if something goes wrong and you are harmed, will you still think it was worth it?”