Sky-high prices: Virgin Galactic almost doubles fare for trips to space

Richard Branson’s company resumes sales of tickets for flights – at a much higher price

Virgin Galactic’s VSS Unity comes in for a landing after a  suborbital test flight in Mojave, California, US, in 2018. Photograph: Gene Blevins/AFP via Getty Images
Virgin Galactic’s VSS Unity comes in for a landing after a suborbital test flight in Mojave, California, US, in 2018. Photograph: Gene Blevins/AFP via Getty Images

If you were hoping to buy a ticket to space on one of Richard Branson's Virgin Galactic space planes, you'll probably wish you bought one seven years ago. On Thursday, Virgin Galactic announced that it was resuming sales of tickets for its flights, which rise above 80km and offer about four minutes of free fall and a view of Earth against the darkness of space. The price: at least $450,000 per seat. That's some $200,000 (about €169,100) more than what the company was charging in 2014 before it suspended sales after the crash of its first space plane, VSS Enterprise, during a test flight. About 600 people have tickets from the earlier round of sales. And if you hadn't already put down a $1,000 refundable deposit and secured a place on the waiting list, you'll have to wait even longer. Virgin Galactic will first make tickets available to the 1,000 people who were able to reserve a spot on the waiting list for when ticket sales resumed.

Michael Colglazier, Virgin Galactic's chief executive, acknowledged during a call with industry analysts as the company announced its quarterly earnings that the higher price would lead to higher revenues and please shareholders. But, he said, the trip to space still "delivers such great value, that the people who experience this journey with us can't help but recommend it".

While the earlier customers’ tickets are relative bargains now, they have been waiting for years longer than they had anticipated for their flights. Through the years, Branson had repeatedly said he expected commercial flights would begin shortly. Branson founded Virgin Galactic in 2004, and he originally expected commercial flights to begin by 2008. But development of the rocket plane proved much more difficult and slow than planned. Branson finally got his flight in July as one of six people during a test flight that was the first such journey to resemble a full commercial flight as envisaged by the company.

The next flight is scheduled for late September. It is still a test flight, but it will carry paying customers – the Italian air force bought the flight for two of its researchers to conduct experiments. Virgin Galactic will then pause operations for upgrades to the space plane, named VSS Unity, and to the carrier airplane that takes it off the ground to an altitude of about 45,000ft before releasing it for its short flight to space. In the middle of 2022, Virgin Galactic plans one more test flight to verify the upgrades and then begin commercial operations, Colglazier said. From there, Virgin Galactic hopes to increase the pace of flights with additional space planes coming into service.

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Even at the sky-high price, Colglazier said he expected repeat customers. “We believe this experience is so unique and compelling that it will drive multiple repeat experiences with friends and family across multiple spaceports around the world,” he said.

Blue Origin, the rocket company founded by Jeff Bezos and the competitor to Virgin Galactic in the suborbital space tourism market, recently began selling tickets on its New Shepard spacecraft, which launches like a rocket instead of a plane and goes a bit higher, to more than 99km. For its first flight, which carried Bezos, Blue Origin auctioned one seat, for $28 million, which went to Bezos's space-focused charity, Club for the Future.

Blue Origin started selling seats to people who participated in the auction, but it has not disclosed its current ticket price or how many people have bought tickets. – New York Times