Word for word: Rainbow Rowell’s writing strikes a chord with young readers

Irish sales of the American author’s books are on the rise thanks to word of mouth

The real deal: author Rainbow Rowell
The real deal: author Rainbow Rowell

There was no fanfare when Eleanor & Park, the second novel by the American author Rainbow Rowell, was published, two years ago. It wasn't hyped as the next big thing in young-adult fiction. But almost everyone who picked up the bitter-sweet, unsentimental teenage love story, set in 1980s Nebraska, adored it. And then they told their friends about it, in person and online. The book became a US bestseller, and DreamWorks is planning a film of it.

David O'Callaghan, who buys children's books for Eason, loved Eleanor & Park – "It's the real deal: it's just a beautiful love story" – but says the UK edition's bland cover and the fact that it wasn't really marketed for young adults meant it got lost over here.

Word-of-mouth buzz grew any way, and Rowell's next young-adult novel, Fangirl, cemented her status as a rising star on this side of the Atlantic. Both a raw, sweet coming-of-age story and a pitch-perfect love letter to fan culture, Fangirl struck a chord with readers. And, as with Eleanor & Park, they told their friends.

O'Callaghan says Fangirl's Irish sales have increased gradually since its publication, in February.

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“In the last six to eight weeks we’ve seen it jump from about 50 a week to 120 a week, which is [impressive] for a book that’s been out for quite a long time. It’s like kids are starting to discover her.”

Eleanor & Park has been reissued with a more appealing cover and is one of Eason's books of the month for July. Like her debut novel, Attachments, Rowell's new novel, Landline (Orion, £9.99), isn't about teens. Its heroine, Georgie, is a screenwriter with two children and a disintegrating marriage.

But just as plenty of adults adored Fangirl and Eleanor & Park – I suspect those old enough to know you get over your first love were even more moved by the latter than were teenagers – readers of any age can enjoy Landline's perceptive, funny and touching take on complicated relationships. You should read it. And then tell your friends.