Each year, I look ahead at what’s new in consumer technology to guide you through what you might expect to buy – and what will most likely be a fad.
Many of the same “trends” appear again and again because, to put it simply, technology takes a long time to mature before most of us actually want to buy it. That applies this year as well. Some trends for 2022 that tech companies are pushing are things you will have heard of before.
A chief example is virtual reality, the technology that involves wearing goofy-looking headgear and swinging around controllers to play 3D games. That is expected to be front and centre again this year, remarketed by Facebook founder Mark Zuckerberg and other techies as "the metaverse".
Here are four tech trends that will invade our lives this year.
1. Welcome to the metaverse
For more than a decade, technologists have dreamed of an era where our virtual lives play as important a role as our physical realities. In theory, we would spend lots of time interacting with our friends and colleagues in virtual space and, as a result, we would spend money there too on outfits and objects for our digital avatars.
"We're in a world where people several times per day send out an image reflecting themselves," said Matthew Ball, a venture capitalist who has written extensively about the metaverse. "The next phase takes that visual representation and dimensionalises it. You go into an environment and express yourself through an avatar."
That sounds like something out of a sci-fi movie. But throughout year two of the pandemic, a critical mass of factors came together to make the metaverse more realistic, Mr Ball said. For one, the technology got better. Last year, Facebook announced that it had renamed itself Meta after shipping 10 million units of its virtual-reality headset, the Quest 2, which was a milestone.
For another, many of us were willing to splurge on our digital selves. Hordes of investors bought NFTs, or nonfungible tokens, which are one-of-a-kind digital objects purchased with cryptocurrency. Eminem and other celebrities even invested in virtual yachts for hundreds of thousands of dollars.
There's more to come this year. Apple plans to unveil its version of a virtual reality headset, which will look like a pair of ski goggles and, for computing power, rely on a separate computing device that is worn elsewhere on the body. Apple declined to comment.
Google has also developed virtual reality products for years, and Microsoft has offered a virtual reality headset for businesses and government agencies.
The metaverse could still turn out to be a fad, depending on what products emerge and who buys them. Carolina Milanesi, a consumer technology analyst for the consulting firm Creative Strategies, said she worries that it could become a reflection of the privileged few who can afford to treat their digital selves.
“The boating market is dominated by white upper-class middle-aged men,” she said. “Will we just transfer all of that into the metaverse?”
2. The smart home
Over the last few years, smart home products like internet-connected thermostats, door locks and robotic vacuum cleaners made major progress. The devices became affordable and worked reliably with digital assistants like Amazon's Alexa, Google's Assistant and Apple's Siri.
Yet the smart home, for the most part, has remained chaotic. Many smart home products didn’t work well with other technology. Some door locks, for example, worked only with Apple phones and not Androids; some thermostats were controlled by talking to Google Assistant and not to Siri.
The lack of compatibility has created long-term issues. An Apple-compatible lock isn’t useful for the family member or future tenant who prefers Android.
It would also be more convenient one day if our home devices could actually talk to each other, like a washing machine telling a dryer that a large load was ready to be dried.
This year, the tech industry's biggest rivals – Apple, Samsung, Google and Amazon – are playing nice to make the smart home more practical. They plan to release and update home technology to work with Matter, a new standard that enables smart home devices to talk to each other, regardless of the virtual assistant or phone brand. More than 100 smart home products are expected to adhere to the standard.
"We're all speaking a common language built on already proven technologies," said Samantha Osborne, a vice-president of marketing for SmartThings, the home automation company owned by Samsung.
3. Connected health
Fitness gadgets like the Apple Watch and Fitbit, which help us track our movements and heart rate, keep getting more popular. So tech companies are experimenting this year with smaller wearable devices that gather more intimate data about our health.
Oura, a health tech company, recently introduced a new model of its Oura Ring, which is embedded with sensors that track metrics including body temperature to accurately predict menstruation cycles. This week at CES, the tech trade show in Las Vegas, Movano, another health tech start-up, unveiled a similar ring that stitches together data about your heart rate, temperature and other measures to inform a wearer about potential chronic illnesses.
Medical experts have long warned about the potential consequences of health tech. Without proper context, the data could potentially be used to misdiagnose illnesses and turn people into hypochondriacs. But if the widely sold-out Covid rapid test kits are any measure, more of us appear ready to be proactive in monitoring our health.
4. Electric cars
Last year, US president Joe Biden announced an ambitious goal: half of all vehicles sold in the United States would be electric by 2030.
In response, major automakers are hyping their electric cars, including at CES this week. On Tuesday, Ford announced plans to increase production of its F-150 Lightning electric pickup truck. Later this week, General Motors plans to unveil a battery-powered version of its Chevrolet Silverado pickup truck. Other carmakers, like Mercedes-Benz, have shared plans for electric cars to be released in coming years.
While there's lots of marketing hype around electric cars, those of us looking for battery-powered vehicles this year will probably still gravitate toward Tesla, Ms Milanesi said. That's because we have yet to see widespread deployment of solar power and charging stations for electric cars, especially in more rural areas. Tesla has a head start because it has been rolling out charging stations for years, she said.
“There’s so much from an infrastructure perspective that needs to happen,” she said. “So it’s a lot of talk, but I don’t know how much of a reality.”
– This article originally appeared in The New York Times.
