Professional services firm Grant Thornton has initiated a new advertising campaign targeting business travellers at Dublin Airport’s T2.
The campaign promotes the company’s services across a number of sectors, including media, agrifood, life sciences, aviation and financial services advisory. It will see seven of the company’s partners feature across the advertising boards.
In 2016, almost five million business passengers travelled through Dublin Airport.
Grant Thornton has been building its brand presence in the Irish market over recent years around “being different”. The firm’s tag line for the new advertising campaign is: “A different way of doing business.”
Each ad depicts senior partners immersed in scenes from their respective industries with a tag line that provides “the essence of their division”, the company said.
For example, Paul McCann, Stephen Tennant, and Dwayne Price of the Grand Thornton's financial services advisory division feature on a backdrop of the IFSC with the tag line: "Standing side by side with your organisation."
Grand Thornton national managing partner Paul McCann said: "As Ireland's leading and fastest-growing professional services firm, showcasing our top people is vitally important.
“We found Dublin Airport an effective platform to sell our story last year during the Aer Lingus College Football Classic campaign and have decided to use it again this year for this new campaign.
“A key selling point of this space is that it enables us to target business travellers directly.”
