Media

Nestle signs sweet deal with Ireland AM for food slots

Company joins busy roster of sponsors on breakfast show

Keith Banks (Nestlé Ireland), Ireland AM’s Anna Daly and Joe Shannon at the Ireland Am Studio in Tv3 Studios Dublin announcing Nestle Carnation as the new sponsor of TV3’s Ireland AM cookery segments
Keith Banks (Nestlé Ireland), Ireland AM’s Anna Daly and Joe Shannon at the Ireland Am Studio in Tv3 Studios Dublin announcing Nestle Carnation as the new sponsor of TV3’s Ireland AM cookery segments
Bernice Harrison's picture
Bernice Harrison
Thu Sept 18 2014 - 01:24

Over at TV3 they're no slouches when it comes to reeling in the sponsors for the station's busy and bright Ireland AM breakfast show.

Nestlé Carnation has come board to sponsor’s the show’s cookery segment – so expect things to turn a little sweeter in the kitchen as the brand is an ingredient in all manner of home-made confectionary and TV3 has proven to be not shy about putting its sponsors to the fore.

Nestle joins a very busy roster on the programme which already has Proctor & Gamble as the title sponsor, as well as the sports segment sponsor, while the fashion item, the birthday club and the baby clinic are sponsored by I clothing, Easons and Bepanthen.

Local pain management GSK are to spend €350,000 telling consumers that its Panadol Actifast brand is made in Ireland. The campaign ,which includes a TV, digital and outdoor, as well as point-of-sale signage, features a "made in Ireland" banner. Its manufacturing plant in Dungarvan, Co Waterford, makes 7.5 billion tablets each year (the company has done the maths and worked out that's 250 tablets every minute) – and exports to more than 70 countries. Explaining the "buy Irish" push, David Barrett, commercial director of GSK Consumer Healthcare in Ireland, said "We are very proud of the fact that Panadol tablets are made here in Ireland, but we know that this is not generally widely known. Our experience has also shown us that Irish people are keen to support products made in Ireland."

READ MORE

Ingite wins at Esomar A good week at Dublin-based planner Core Media whose Ingite Research wing picked up a Europe-wide Quest award for mobile-friendly design at the Esomar market research congress in Nice.

The Ignite’s entry was selected from 882 submissions.

This follows other news that Core Media came out on top in a recent qualitative ranking of media agencies in Ireland, by the international research company, RECMA.

The evaluation is based on 16 assessment criteria in four areas: competitiveness, momentum, resources and client profile.

Out of a total of 71 points awarded to Irish agencies, Core Media came out on top with 35 points, or 49 per cent share followed by Dentsu Aegis, GroupM, Omnicom and Mediabrands.

Toyota motors on to Ray Darcy Toyota has signed up for a 16-month sponsorship deal with Ray D'Arcy Show in a deal worth in the region of€170,000.

The brand already sponsors Morning Ireland on RTÉ Radio One and associating with Today FM’s popular show – it averages 218,000 listeners daily – extends the media sponsorship reach to cover the family market.

The deal includes nine branded idents a week, 10 branded promos across the Today FM schedule as well as promotions on the Ray D’Arcy Show.