Alex Ferguson signs for Harvard Business School

Former Manchester United manager will teach a course in the business of entertainment, media and sports

Former Manchester United manager Alex Ferguson
Former Manchester United manager Alex Ferguson

Sir Alex Ferguson has transferred from the English Premier League to the American Ivy League with a new job at Harvard Business School.

The former Manchester United manager (72) will kick off a long-term teaching contract in executive education this spring, lecturing senior managers who take the course in the business of entertainment, media and sports.

During Ferguson’s 26 full seasons as manager, Manchester United finished below third in the Premier League only three times, and won the title 13 times.

Harvard did not disclose Ferguson’s fee, how many appearances he would make each year or how long each lecture would be.

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Ferguson's signing for Harvard follows a two-year collaboration with Prof Anita Elberse. In 2012 she developed a case study called Sir Alex Ferguson: Managing Manchester United , and the two have worked together analysing his management techniques. – Copyright Financial Times Service 2014