Unilever will miss its underlying sales target this year, the consumer goods giant warned yesterday, sending shares in the maker of Dove soap and Ben & Jerry's ice cream into their steepest fall in six months.
In an unscheduled trading update, Anglo-Dutch Unilever also struck a downbeat tone on its prospects for meeting its midterm target for sales growth of 3-5 per cent next year.
“Looking ahead to 2020, growth will be second-half weighted. While we expect improvement in first half of 2020 versus this quarter, we expect that first-half growth will be below 3 per cent,” chief executive Alan Jope said in a statement.
“Our full-year underlying sales growth is expected to be in the lower half of the multi-year range,” added Mr Jope, who took on the top job earlier this year.
Unilever has targeted annual growth of 3-5 per cent since Mr Jope’s predecessor, Paul Polman, fended off a takeover bid from Kraft Heinz in 2017.
Reaching them has got tougher as Unilever struggles to keep up with shoppers shifting from mass-market brands to niche products and retailers’ private labels. Some of its rivals are pulling ahead. While Unilever has bought the likes of Tatcha creams and Graze snacks while selling its margarine business, Nestlé has moved aggressively to shed slower-growing operations under chief executive Mark Schneider.
Unilever’s forecast implies it suffered its lowest fourth-quarter sales growth in more than a decade, RBC analysts said.
Earnings, margins and cash are not expected to be impacted by the slower sales growth, the company said.
Niche brands
Developed economies have been a drag for Unilever for several quarters, where growing numbers of consumers are turning to fresher foods, niche brands or cutting back on spending.
Growth in south Asia – India, Bangladesh, Pakistan, Sri Lanka and Nepal – slowed to 5 per cent this year, Mr Jope said on a media call, marking a "significant deceleration" from last year's 10 per cent rise.
Much of this was caused by a sharp slowdown in consumption in rural India, where growth for the first time is underperforming urban markets, Mr Jope said.
India is Unilever’s second-biggest market after the US, contributing nearly 10 per cent of its group revenue.
“When India takes a slowdown, we definitely feel it . . . but this is more turbulent than normal,” Mr Jope said, adding that he expects the market to recover in the second half of 2020. – Reuters
