‘Don’t buy a Swasticar’: Elon Musk is wrecking Tesla’s brand

Tesla is facing rising competition in the EV space, but that’s not its biggest problem

Technicals aside, Tesla’s fundamentals look increasingly shaky
Technicals aside, Tesla’s fundamentals look increasingly shaky

Tesla stock is in free fall, cratering 40 per cent from December’s peak, and rapidly retreating to pre-election levels.

As with everything, multiple factors are involved. The stock nearly doubled in November-December, so an unwind of speculative excess was inevitable.

Technicals aside, Tesla’s fundamentals look increasingly shaky. Barclays notes Tesla has quietly dropped its previous forecast of 20-30 per cent growth in 2025.

There’s certainly no growth in Europe, where sales have suffered a well-publicised collapse. One can see why, given Musk’s political extremism.

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Today, many people would not be seen dead in a Tesla. Money manager Ross Gerber, a long-time Tesla shareholder, recently shared a picture of a vandalised Tesla and said he would have to sell his own Cybertruck. “The hate is real,” said Gerber. “Tesla’s brand is broken.”

And in London, an ad warning against buying a Tesla “Swasticar” has gone viral. Its tagline: “Goes from 0 to 1939 in 3 seconds.”

You can’t do the things Musk has been doing and not expect a serious backlash. Tesla is facing rising competition in the EV space, but that’s not its biggest problem. It’s Musk.