Irish online advertising market expected to fall as much as 20%
Video surge drove digital ad revenues to €673m last year, IAB Ireland and PwC find
Video surge drove digital ad revenues to €673m last year, IAB Ireland and PwC find
IAB Ireland says it will ‘continue to review’ charter governing online ad transparency
Despite slowing growth, online’s fortunes remain on separate path to traditional media
Videos that auto-play with sound and ads that swamp screens among most-hated types
Figures reveal strong Facebook growth in Ireland
Native advertising, where ads mimic content, is worth €45m, says an IAB PwC report
Spending on digital advertising in Ireland hit €340m last year - IAB PwC report
IAB executive says ‘scraping of dimes may have cost us dollars in consumer loyalty’
Spending on mobile ads in Ireland grew 132% last year, according to new industry figures
Advertising Standards Authority of Ireland rules to apply from September require consumers to be given notice if web-viewing data is used for targeted advertising
Much-contested European regulation would harm online commerce, small firms claim
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