SuperValu invests €700,000 in Guaranteed Irish partnership
Retailer will display symbol on in-store material, TV advertising and ‘Bag for Life’ design
Guaranteed Irish has taste for expansion in 21st century revival
Comeback plotted for symbol once synonymous with well-known Irish brands
Weighing up impact of ‘deals’ purchased on Amazon is a lot to ask
Christmas shoppers are hit with two distinct messages: chase discounts or buy ethically
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