Nissan said it would take legal action against the official campaign for the UK to leave the EU after the group used the Japanese carmaker's logo in leaflets calling for voters to back Brexit on June 23rd.
On one Vote Leave flyer, the firm's logo appeared next to those of four other major companies, including Unilever and fellow carmaker Vauxhall, with the message: "Major employers . . . have all said they'll stay in the UK whatever the result of the referendum."
Nissan, which says it would prefer the UK to remain in the EU, said it would be issuing legal proceedings on Monday in Britain’s High Court to stop Vote Leave from using its name and logo and to “prevent them making any further false statements and misrepresentations concerning Nissan.
“We vigorously protect the Nissan brand and intellectual property in all markets in which we operate,” the firm said in a statement.
Vote Leave did not comment immediately when contacted by reporters.
Nissan said earlier this month that it was considering legal action against the official Leave campaign, a day after rival Toyota said it could also make a legal complaint.
On Monday, a spokesman at Toyota said the firm’s position had not changed.
Consumer goods manufacturer Unilever has also complained to the Vote Leave campaign over the use of its name and logo.
Carmakers
On Monday, several carmakers repeated their calls for the UK to remain in the 28-member bloc, as tariff-less access to the single market benefits major firms.
In a letter to staff, Toyota’s UK managing director warned that leaving the bloc would impose duties on cars of up to 10 per cent, forcing the firm to either make cuts or raise prices.
"If the UK leaves the EU, we think it unlikely that the UK can keep the current trading arrangements where there are 'no tariffs or duties'," Shigeru Teramoto wrote in a letter.
Reuters