THE Title, a Sunday newspaper for those with "a passion for sport", goes on sale tomorrow. The new 85p colour broad sheet is the latest newspaper to go on sale in the Republic and is hoping for an initial circulation of 50,000.
The newspaper will have "a good splattering of colour throughout", said managing director, Mr Ashley Balbirnie. It will come in two sections and tomorrow's edition will have 36 pages.
"It is a broad sheet but we don't want to confine it to the traditional broad sheet market. We are trying to make it as accessible to as wide a band of people as possible."
Market research indicated that many people would buy a sports paper as a second Sunday newspaper, and that a smaller group of, people would buy it as a sole newspaper purchase.
To further attract this second category, the new newspaper will carry three to four pages of news each week.
The newspaper is being printed by the Midland Tribune in Birr, Co Offaly. The £1 million start up costs came from the BES finance, a provincial newspaper, and "quite a number of private individuals", who were organised by Mr Peter Quinn and Mr Bryan Phelan. The Midland Tribune is not the provincial newspaper involved.
