Kerry completes acquisition of Breeo

Kerry Group has today completed the acquisition of Breeo Foods, the consumer foods company formed following the restructuring…

Kerry Group has today completed the acquisition of Breeo Foods, the consumer foods company formed following the restructuring of Dairygold.

Breeo, a subsidiary of Reox Holdings, was purchased for a price of €140 million, reduced from €165 million as a result of the downturn in the market.

The acquistion comes after Kerry Group won a High Court appeal last Thursday overturning the Competition Authority's refusal to permit the deal.

The Competition Authority had blocked the €165 million acquisition on August 29th saying that it would “substantially lessen competition” in the consumer foods market, in particular in bacon, processed cheese and non-poultry cooked foods.

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Kerry’s decision to appeal was the first time a ruling from the authority has been challenged in the courts.

Charlie Taylor

Charlie Taylor

Charlie Taylor is a former Irish Times business journalist