Eason has withdrawn from sale a controversial range of children's stationery following complaints about its "offensive" design.
The stationery, which includes folders, pencil cases, pencil-sharpeners and erasers, contains derogatory images of boys, men and "snobby people".
Martin Black, general manager of Eason, said: "Probably less than 10 people have rung up to complain. But that is a lot for a line of stationery. We would not wish to offend any parent or child, or sell any items that people find offensive, so we have decided to take off these particular lines."
The move follows the intervention of the INTO and the National Parents' Council, which described the stationery as "totally inappropriate".
One image in the range shows the face of a pig and a dog with the caption: "Types of men; pick one!" Another bears the slogan: "Boys are stupid, throw rocks at them!"
The US manufacturer of the products, David and Goliath Inc, defended the range, stating that many of the designs "featured sayings that most are too afraid to say out loud for fear of being too blunt". It was also suggested that the "humour" was beyond the grasp of the "politically correct".
Mr Black said that Eason had already withdrawn an "eraser, pencil-sharpener, ruler and pencil set" on Wednesday after a woman complained about an image on the product of a house belonging to "snobby people" being burned.
"We took off that particular set within an hour. But I hadn't been aware that there were other images in the binders and folders that people could find offensive."
He added that "more or less" the entire David and Goliath range had now been withdrawn. The only items remaining bore the slogan "boys are smelly".
"That is humour," Mr Black remarked. "The rest was unacceptable."
