A RADIO advertisement for burger buns based on hamburgers appearing at the "Nuremburger trials" has been withdrawn by a Dublin advertising agency.
The advert was one of three radio scripts written by Quinn McDonnell Pattison (QMP) for Readybake, makers of Bundie buns.
Hitler's generals and Nazi war criminals responsible for the Holocaust were convicted at the Nuremburg Trials of 1945.
According to Mr Conor Quinn, joint managing director at QMP the agency withdrew the advert voluntarily without being instructed by the Advertising Standards Authority of Ireland (ASAI).
"RTE had a phone call, just one phone call," Mr Quinn said, "And we reviewed the script. It was our own decision to withdraw it. We decided that we didn't want to upset people."
The other two adverts use puns on the brand name. A heavily accented "German" voice says that Hamburg and Frankfurt would not be famous if it was not for the Bundie bun.
They end by saying the Germans named their bank and their parliament after the product the Bundesbank and the Bundestag.
One of the adverts has the German anthem playing in the background. The "Nuremburger" script was read over music by Wagner.
Mr Quinn said the three adverts were scheduled to run for a week each.
According to Mr Brian Pierce, radio sales manager at RTE, the broadcasters received one complaint from a man who phoned after hearing one of the adverts.
Mr Pierce said, as radio manager, he had expressed concerns about the Nuremburg script when it was read prior to broadcasting. He said the man who complained was "married to a German lady. He personally felt very upset by all the advertisements".
Mr Quinn said there had been a generally good response to the campaign and the decision to withdraw the advert was made quickly.
