Viewers shrug over Ayn gaff

REEL NEWS: Any opportunity to wallop Atlas Shrugged – either Ayn Rand’s ghastly novel or the already notorious 2011 film adaptation…

REEL NEWS:Any opportunity to wallop Atlas Shrugged– either Ayn Rand's ghastly novel or the already notorious 2011 film adaptation – will be devoured greedily in this place. It transpires that the DVD of the film, which opened in the US to excoriating reviews, has been withdrawn for the most hilarious of reasons.

The packaging reads: “Ayn Rand’s timeless novel of courage and,

self-sacrifice

comes to life” (our italics).

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As well-informed readers will be aware, Rand’s philosophy extols the supposed virtues of practical selfishness.

Atlas

is quite literally a story about the dangers of self-sacrifice,” explains film producer Harmon Kaslow. “The error was an unfortunate one and fans of Ayn Rand and

Atlas

have every right to be upset – and we have every intention of making it right.”

The replacement copy will read: “Ayn Rand’s timeless novel of rational self-interest comes to life.” What a hoot.

Donald Clarke

Donald Clarke

Donald Clarke, a contributor to The Irish Times, is Chief Film Correspondent and a regular columnist