Directed by Bradley Raymond. Voices of Mae Whitman, Jesse McCartney, Michael Sheen, Raven Symone, Lucy Lui G cert, gen release, 70 min

THE TINKER Bell industry is such a particular thing it even boasts its very own boutique label. Launched in 2005, Disney Fairies (an imprint based entirely around Peter Pan’s erstwhile chum) produces comic books, pre-reading literature, dolls and straight-to-DVD movies.

Tinker Bell and the Great Fairy Treasureis just such a movie, thereby begging the question; what exactly is the titular pixie doing in a multiplex near you?

Having sat through all 70 minutes of Tink's latest adventure, we're none the wiser. It's almost like paying admission into Get Fit with Lorraineor Rules of the Road: Learn Driving Theory Today!The plot, a gentle movement rather than a complete saga, sees Tinkerbell befriend Lizzie, a lonely, winsome, turn-of-the-century moppet. Can their affections survive the terrifying rain cloud outside? Will Tinker Bell be captured by Lizzie's butterfly collecting father? Will Tink ever see her impeccably multiethnic posse of pixie friends again?

Illustrated in pretty colours and anachronistic Victoriana – what's that map of Great Britain and Northern Ireland doing on the wall? – The Great Fairy Rescueis a decent entertainment for the sort of little girl who is frightened by kites and overly decorated mittens.

As Winnie the Pooh has demonstrated many times, it is possible to create a peril-free, all-ages film that adults will find perfectly charming. But there’s something terribly weedy and fainthearted about the Tinker Bell films.

Rather perversely, the fairy crew remain a discombobulating bunch. Launched when Bratz were all the rage, these pouty, fig-leaf wearing wasp-waists could not look more like magical mini-hookers. Tink herself, now unrecognisable as the petulent wagon from Disney's Peter Pan,is, at least, an engineering whizz. But wasn't she more fun as a pocket-sized bitch?