RTÉ outlines its plan to increase the pace of digital innovation, pursue new avenues of commercial revenue and open online archives to users as it formally launched RTÉ Digital yesterday, the division that replaces RTÉ Publishing.
The broadcaster said the concept of “free to access” would remain for “core” content and services extended on to digital platforms, but new services would be developed on a subscription and pay-per-view basis.
A greater focus on optimising content for smartphones is another key part of the plan.
The publication follows director-general Noel Curran’s signposting last November that RTÉ intended to launch video-on-demand packages to paid subscribers.
Catch-up programming available online via RTÉ Player will still be made available on a trial basis through Saorview, the free-to-air digital terrestrial television service, while RTÉ Player will also be launched on cable and on internet-connected TVs. RTÉ Digital’s managing director is Múirne Laffan.
