Atlantic crossing for stars of TV3

TV3 HAS made its content available on Roku, an internet television and gaming streaming box used by 2

TV3 HAS made its content available on Roku, an internet television and gaming streaming box used by 2.5 million homes in the US and Canada, as well as a growing number of households in Britain.

Viewers in those countries who subscribe to the TV3 channel via the Roku player for a price of $7.99, C$7.99 or £4.99 per month can access TV3 home programming, including Ireland AM, Midday, Tonight with Vincent Browne and the broadcaster’s revamped news bulletin The 5:30.

The shows will be made available on the service immediately after they are broadcast.

“From TV3’s point of view, Roku offers a low cost way to get our home produced content to an international audience cost effectively,” said Stephen Grant, director of online. There are currently 18 programmes on the TV3 Roku channel.

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Roku boxes – “barely larger than a beermat” according to the company behind the devices – are used to stream popular catch-up services such as the BBC iPlayer and subscription-charging on-demand services such as Netflix via standard television sets.

Laura Slattery

Laura Slattery

Laura Slattery is an Irish Times journalist writing about media, advertising and other business topics