MARKETING SOFTWARE firm HubSpot is to create 150 jobs with the opening of its European headquarters in Dublin.
The operation will be HubSpot’s first branch office, and will oversee the company’s international operations.
It will be responsible for supporting more than 600 customers and 100 resellers.
The firm was founded by Brian Halligan and Dharmesh Shan in June 2006 at the Massachusetts Institute of Technology (MIT).
It currently employs about 300 employees and earned $30 million in revenues in 2011.
Chief operating officer JD Sherman said the market for the firm’s software outside the US was several times the size of the domestic market.
At present, HubSpot serves almost 8,000 customers in 56 countries.
Some 30 per cent of inbound sales leads originate outside the US, and HubSpot said 20 per cent of its revenue is expected to come from its global market within the next three years. “There are about 600,000 US marketers, but millions more worldwide,” Mr Sherman said.
Minister for Jobs, Enterprise and Innovation Richard Bruton welcomed the news.
“That this transformational US marketing software company is locating its first branch office in Ireland and establishing its international headquarters here is very welcome,” he said.
“Marketing software is an important high-growth sector, and HubSpot’s announcement today is a recognition that Ireland is now an increasingly attractive location for the most compelling internet business to open facilities and create jobs.”
HubSpot's backers include customer relationship software developer Salesforce.com, and venture funds Sequoia Capital and Google Ventures, which between them invested $30 million in the company last year.
The company was founded in 2006 by its chief executive officer, Brian Halligan, who lectures in Massachusetts Institute of Technology, and Dharmesh Shah, its chief technology officer.
Its software operates by making the best use of search engines and blogging and social media to direct potential customers to a client’s website.
The company’s non-executive directors include David Skok of Matrix Partners, which contributed $12 million in venture capital funding in 2008.
