Alibaba Group broke its Singles' Day sales record with room to spare on Friday, offering assurances about the strength of the Chinese consumer despite the nation's economic slowdown. Sales on its e-commerce platform reached 120 billion yuan (€16.3 billion) by early evening, easily topping last year's total of 91.2 billion yuan with about four hours left to run.
Dwarfing both America’s Cyber Monday and Black Friday, the 24-hour online promotion is closely watched for clues on the health of the economy and its largest online retailer. Billionaire Jack Ma’s Alibaba pioneered the annual shopping spree in 2009 and has since transformed it into a social phenomenon, replicated by rivals including JD.com Inc. and now involving thousands of marquee labels across the world. However the annual rate of growth did slow from 60 per cent last year to 32 per cent this year.
Star wattage
The e-commerce giant turned up the star wattage for 2016, enlisting actress
Scarlett Johansson
, sports celebrity
David Beckham
, basketball legend Kobe Bryant and pop-rock band One Republic to headline a pre-sale gala and drum up international attention.
Executives had set the bar high, confidently predicting another record-breaking endeavour at a time when the economy is growing at its slowest pace in a quarter-century and a weakening yuan may curb enthusiasm for foreign wares. China’s economy is increasingly dependent on its more than a billion consumers as global growth fizzles. Final consumption accounted for more than half of economic output last year. Shoppers have so far shrugged off a slowdown in the world’s second-largest economy, with retail sales rising by 10.7 per cent in September, a record for the year. – (Bloomberg)
