Tesla surpassed $1 trillion in market value on Monday after landing its biggest-ever order from rental car company Hertz, a deal that reinforced the electric car leader’s ambitions to top the entire auto industry in sales over the next decade.
Tesla shares surged as much as 14.9 per cent to $1,045.02 (€900), making it the world’s most valuable automaker according to Reuters calculations based on its latest filing.
Tesla is the first carmaker to join the elite club of trillion-dollar companies that includes Apple, Amazon.com, Microsoft and Alphabet.
Most automakers do not boast about sales to rental car companies, often made at discounts to unload slow-selling models. But for Tesla and its investors, Hertz’s decision to order 100,000 Tesla vehicles by the end of 2022 showed electric vehicles are no longer a niche product, but will dominate the mass car market in the near future.
“Electric vehicles are now mainstream, and we’ve only just begun to see rising global demand and interest,” Hertz interim chief executive officer Mark Fields told Reuters.
Tesla chief executive Elon Musk has set an annual sales growth target of 50 per cent, on average, eventually reaching 20 million vehicles a year. That would be more than twice the volume of current sales leaders Volkswagen and Toyota.
Consumer demand for electric vehicles is turning a corner in some major markets. The Tesla Model 3 was the best-selling vehicle of any kind in Europe last month, consulting firm JATO Dynamics reported Monday.
Regulatory problems
Tesla also appeared on Monday to be making progress resolving regulatory problems that threatened its business in China. The company said it had opened a new data and research centre in Shanghai to comply with government requirements that data collected from vehicles in China stay in the country.
However, Tesla faced new US regulatory pressure on Monday. The National Transportation Safety Board’s new chief sent Musk a letter questioning why Tesla was rolling out its “full self-driving” software even though the company has not officially responded to the NTSB’s questions about the automated driving system’s safety.
“It [the Hertz order] puts an exclamation point under guidance for 50 per cent plus growth in deliveries,” Roth Capital analyst Craig Irwin said. “Another solid piece of evidence EVs are going mainstream.”
Tesla now faces the daunting day-to-day challenge of becoming a high-volume automaker growing at a rate not seen since the early 1900s when demand exploded for Henry Ford’s Model T.
Tesla is coping with an order backlog for its vehicles and extended supply chain disruptions. Tesla chief financial Officer Zachary Kirkhorn cautioned investors during a call last week that Tesla’s near-term production goals will hinge on resolving those disruptions and ramping up two new, huge assembly and battery plants in Austin and Berlin.
“There is quite an execution journey ahead of us,” Kirkhorn said.
Rivals are not sitting still. Daimler AG’s Mercedes-Benz brand, General Motors, Ford Motor Co , and start-ups such as Lucid and China’s Xpeng are all battling Tesla with new electric cars or trucks.
Investors and analysts, for now, are looking past the near-term challenges. Morgan Stanley boosted its Tesla price target by 33 per cent to $1,200 as the brokerage expects the electric carmaker to surpass eight million deliveries in 2030.
The Hertz deal also underscored the power of the Tesla brand, as the rental car company emerges from bankruptcy and aims to revive its once-dominant brand. – Reuters
