Serial entrepreneur Norman Crowley has taken his latest venture Crowley Carbon north of the Border with a $10 million investment that will create 10 jobs.

The Co Wicklow-based energy services company will target business owners and managers across the region, who are "pro-actively analysing spend in an attempt to achieve savings wherever possible", Malcolm Emery, Crowley Carbon's sales and customer service agent for Northern Ireland tells us.

The company will audit, analyse, advise, implement, support and, in some cases, even finance a bespoke and highly-effective energy management package that is “proven to provide significant cost savings and guaranteed to eliminate any pre-existing scepticism around the area of energy efficiency”, he explains.

Crowley Carbon claims its products and solutions – it has invented and licensed more than 80 products – can reduce a business' energy costs by up to 30 per cent. Clients include Vodafone, Dawn Foods, Pfizer and Johnson & Johnson.

Its most recent product is a super efficient boiler or, as Crowley like to call it, a “thermal server” which is “a unique, world-leading thermal demand solution developed in-house by Crowley Carbon’s solution design team that boasts “a high pressure heat pump technology” which all-in-all amounts to a “cutting edge solution” that “operates at a coefficient of performance (COP) of up to 11”.

It will be interesting to see how the famously straight-talking northern business folk will respond to all this hyperbole.

One More Thing suspect they will be more interested in the bit about cutting hot water and heating bills by 85 per cent.