Dalata is to rebrand 10 of its newly acquired hotels, including six which previously traded under the Bewley brand.
The company said it is to invest €27 million in the redevelopment and upgrade of both its Clayton and Maldron Hotels. As part of this, 10 of its recent acquisitions will be rebranded as Clayton hotels, including the former Bewley's hotels in Ballsbridge and at Dublin airport.
Other Ihotels to rebrand as Clayton hotels include Whites of Wexford and Silver Springs in Cork. In addition, the Maldron hotel on Cardiff Lane, Dublin is also to be rebranded as aClayton hotel.
A total of 13 hotels will under the Clayton umbrella once the rebrand is completed..
Overall, the group, which raised €256 million in equity in an IPO last year, now has a portfolio of some 7,480 rooms across 46 hotels, some 45 per cent of which are in Dublin. Approximately 16 of the hotels are owned outright by Dalata, 12 hotels under lease agreements and 17 under management agreements.
"It's an exciting time for the Dalata team. Our strategy is to leverage the group's core asset management, hotel operation and development capabilities to grow the business. It is fantastic to see this coming to life with the launch and forthcoming roll out of Clayton Hotels here in Ireland, " said Dalata founder and chief executive Pat McCann.
