Barbara Lynch showed the finalists how to refine their sales approach and technique, think about the customer and how to avoid the pushy sell.
She also assisted the finalists with their negotiation strategies and working out their "bargaining zone" in advance.
Next week the finalists will be learning all about social media.
The 11 finalists in this year's AIB Start-up Academy are Brendan Joseph, Nasal Medical, Rebel Chilli, The Cool Bean Company, Popertee, Leaves, Buska, Blackwater Distillery, DropChef, Queezybags and Topper Technology.
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