The AIB Start-up Academy is an intensive eight week training programme run by Irish Times Training with a tailored focus on driving start-up companies. On Monday, February 23rd, all 11 finalists entered their fifth week of modules with a day-long session on marketing and mastering the funnel.
The finalists were introduced to marketing and mastering the funnel by this week's coach Lisa Hughes (Irish Times Training). The module covered how communication channels reach customers, and how to build and optimise the funnel, from raising awareness of products and services, to developing viable leads and converting those leads into sales.
The next module, on Monday, March 2nd, will cover social media with coaches Felicity McCarthy (Irish Times Training and Spark Digital) and Conor Pope (Irish Times journalist). Mark Brennan of AIB, will act as mentor on the day.
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