Tesla’s Chinese made EVs sale slump continues

European sales rout continues, spurred by aging model lineup and Elon Musk’s political activities

Tesla's European sales have been hit hard by an aging model lineup and Elon Musk’s political activities. Photograph: Bloomberg
Tesla's European sales have been hit hard by an aging model lineup and Elon Musk’s political activities. Photograph: Bloomberg

A decline in Tesla’s China-made electric vehicle sales extended to an eighth month in May, as the US automaker’s sales woes were compounded by brutal price wars in the world’s largest auto market.

Deliveries of China-made Model 3 and Model Y vehicles, including both domestic sales and exports to Europe and other markets, fell 15 per cent in May from a year earlier to 61,662 vehicles, after a 6 per cent fall in April, data from the China Passenger Car Association showed on Wednesday.

Its China-made EV deliveries were up 5.5 per cent from April.

Musk committed to Tesla for next five yearsOpens in new window ]

New Tesla pay deal for Elon Musk?Opens in new window ]

Tesla’s EV sales rout also continued across much of Europe last month, as its ageing model line-up and chief executive Elon Musk’s political activities deterred buyers.

READ MORE

To spur sales in China, its largest market in the first quarter, Tesla last week offered smart assisted driving capability transfers to new vehicles in the country through the end of June.

Model 3 and Model Y vehicles were also added to a Chinese government-backed campaign to promote EV sales in rural areas for the first time this year.

The US EV specialist, which ignited a price war in China in 2023 that has since pulled in more than 40 brands and is showing no signs of abating, is under pressure from new lower-priced but still high-performance models in the market.

China has urged a halt to bruising price wars, after BYD offered fresh incentives on more than 20 models in late May, prompting Geely Auto and Chery to follow suit.

Global passenger vehicle sales at BYD, Tesla’s biggest rival, rose 14.1 per cent year-on-year to 376,930 units in May, slowing from April’s 19.4 per cent.

  • Join The Irish Times on WhatsApp and stay up to date

  • Sign up to the Business Today newsletter for the latest new and commentary in your inbox

  • Listen to Inside Business podcast for a look at business and economics from an Irish perspective