Spain’s win over England in the final of Euro 2024 was the most streamed television show on Eir this year, beating the Late Late Toy Show into second place.
The telecommunications group published its “2024 year in data” on Monday, which offered a detailed view of Ireland’s evolving digital habits, spotlighting notable shifts in home broadband, mobile, and television usage over the year.
Fibre to the home traffic saw an increase of 38.4 per cent, reflecting the growing demand for high-speed internet across the country.
While Taylor Swift may have dominated headlines, the NFL outperformed the singer in data usage at the Aviva Stadium. Meanwhile, fans of Pink made more phone calls than Taylor Swift’s audience during their respective summer performances.
When it came to sport, soccer fans drove higher data usage and phone call activity compared to rugby supporters.
On the fixed broadband side, gaming events and chapter releases were the biggest traffic drivers, with the Fortnite update in November claiming the title for the busiest night of the year.
Eir chief technology officer Fergal McCann said the data shows “a clear shift towards more connected, data-driven lifestyles”.
The busiest mobile data day was July 14th during which the Euro 2024 final took place. That was followed by June 29th for Dublin Pride, while the third busiest day was July 13th when Down and Armagh supporters flocked to Croke Park for football fixtures.
July and August recorded the highest overall data usage, while May and January saw peaks in voice call activity. The busiest day for outbound roaming was the August bank holiday, with many people out of the country.
Sport accounted for eight of the top 10 most viewed listings on, while the Paris Olympics took two of the top 10 most viewed listings.
Eir said the data suggests Irish households are “rapidly adopting smart technology”, with smart security products nearly doubling to 30 per cent since 2022 and smart appliances growing to 14 per cent.
More than 75 per cent now use internet-connected televisions, while smart wearables and health monitoring tools continue to rise, driving demand for robust broadband to power connected homes.
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