Lager label gets fresh imageHeineken is spending £2 million (€2.54 million) to introduce its new-look bottle into the Irish marketThu Jun 22 2000 - 01:00
Eircell gears up for dog fight with `charm'There is a dog fight around the corner and we're gearing up for that, says Mr Paul Keeley of Eircell's new £2 million (€2Thu Jun 15 2000 - 01:00
Guinness, RTE dispute thawingIt took over six months but it looks as if there is some movement in the row between Guinness and RTEThu Jun 08 2000 - 01:00
Beattie's ad philosophy gets his clients noticedLooking at some of Trevor Beattie's work, it is not surprising that his ad campaigns get as much editorial column inches as bought…Thu Jun 08 2000 - 01:00
Oneworld alliance brings global marketing benefits to Aer LingusAer Lingus officially joins the Oneworld global alliance of airlines today, which means it can participate in a $35 million (€…Thu Jun 01 2000 - 01:00
Final new apartments with tax breaks in Temple Bar have reserves from £192,000The last apartment scheme to be built by Temple Bar Properties goes on view todayThu May 25 2000 - 01:00
Neighbourhood WatchApartment blocks built by Temple Bar Properties have won a staggering 40 design awards - which means that their mostly young …Thu May 25 2000 - 01:00
Figures for Net usageAC Neilsen has published statistics for Internet usage in Ireland which should make advertisers less wary of the mediumThu May 18 2000 - 01:00
McCann's wins £10m Tourism Brand briefMcCann-Erickson has won the £10 million (A12.7 million) Tourism Brand Ireland accountThu May 11 2000 - 01:00
Warehouse revamp leads way for more service companiesGiven the level of building activity in Dublin docklands, it is clear that over the next few years, areas that are now desolate…Wed Mar 29 2000 - 01:00
Website aids core businessIt seems that no sooner has someone put a dot com after a name than they become multimillionaires by floating the company.Thu Mar 16 2000 - 00:00
Interactive advertising coming into your homeThe first interactive British-television campaign begins this month with the launch of a new promotion for Unilever's Chicken…Thu Mar 16 2000 - 00:00
M&S looks upmarket for profit recoveryMarks & Spencer's troubles over the past year have been well documented in both the fashion press and the business pagesThu Mar 09 2000 - 00:00
£260,000 for redbrick off South Circular RoadClanbrassil Street used to be the great divide on Dublin's South Circular Road, with houses on the far side of the street fetching…Thu Mar 09 2000 - 00:00
Advertisers spend record sums in national newspapers in 1999Advertisers spent a record £181.3 million (€230.2 million) on newspaper advertising in 1999Wed Mar 08 2000 - 00:00
Specialist shops are key to attracting shoppers to Temple Bar's new Old CityThe high-profile launch of fashion designer Cuan Hanley's shop last month helped draw attention to Dublin's newest retail area…Wed Mar 08 2000 - 00:00
Coca-Cola updates its imageA still from the new television advertising campaign for Coca-Cola, featuring a parrot with a persuasive line in verbal trickery…Thu Mar 02 2000 - 00:00
Smirnoff takes on BacardiSmirnoff Ice is the latest entry into the pre-mixed drink market, a market currently dominated by Bacardi BreezerThu Feb 24 2000 - 00:00
Refurbished Strain-built Glasnevin house has period feelBuyers seeking a townhouse that is ready to walk into but still has character will be interested in 31 Cliftonville Road, a three…Thu Feb 24 2000 - 00:00
Ryan prepares to zap market, challenge RTE with TV guideA new TV guide - TV Now! - will be introduced next month by the publishers of VIP magazine.Thu Feb 17 2000 - 00:00
A nice lie just off the fairwayA detached house with a panoramic view of Deerpark golf course from its rear windows is likely to sell for over £700,000 at a…Thu Feb 17 2000 - 00:00
Arks joins forces with top networkArks advertising has changed its name to Euro RSCG following its amalgamation into the Euro RSCG network, which is ranked number…Thu Feb 10 2000 - 00:00
`Toy Story 2' plugs power of marketingToy Story 2 opens in Irish cinemas tomorrow and adult viewers might be surprised or - depending on which stage of pester power…Thu Feb 10 2000 - 00:00
Shoe shop veteran quits trade for Olympics 2000It might seem that a shop that has served its customers for the best part of a century, changing its stock as fashions came and…Wed Feb 09 2000 - 00:00
The price of a labelIf you feel a small pin prick in your conscience every time you see "made in China" on a toy or "made in Indonesia" on your trainers…Sat Feb 05 2000 - 00:00
Heineken connects with LondonHeineken has moved the creative side of its business to London agency Partners BDDH, following the lead set by several other …Thu Feb 03 2000 - 00:00
One-bed with smart curved extension full of potentialA one-bedroom house with a smart modern extension at 3 Arnott Street, off South Circular Road, Dublin 8, is expected to fetch…Thu Feb 03 2000 - 00:00
Hunting and fishing clan leave it to the lawyersThe Watts Brothers's business on Ormond Quay thrived in the days when huntin', shootin' and fishin' were popular pastimes for…Thu Feb 03 2000 - 00:00
Tragic image of heroin baby aims to end tragedyA new advertisement for Barnardo's charity caused such controversy in Britain that, just three hours before its first appearance…Thu Jan 27 2000 - 00:00
Nascent Internet advertising business marks successesMost major Irish advertising creative awards would expect to reel in hundreds of entries but, as web advertising in Ireland is…Thu Jan 20 2000 - 00:00
Benetton focuses on death rowIt's already used a bloody newborn baby, a man dying of AIDS and a dead soldier's uniform to sell its sweaters and now Benetton…Thu Jan 13 2000 - 00:00
Devil is in the detail in Ryanair price promiseIt's hard to beat a headline that promises a return fare of £9 to London - which is why Ryanair doesn't even tryThu Jan 13 2000 - 00:00
Advertising 1999 - the good, bad and uglyMr Martin Larkin, managing director, the Larkin PartnershipThu Dec 30 1999 - 00:00
New RTE schedule increases number of sponsored slotsRTE's new television schedule begins next week and the line-up includes more sponsored programmesTue Dec 28 1999 - 00:00
Millennium trouble aheadAs dream clients go, the National Millennium Committee would appear to have it allThu Dec 23 1999 - 00:00
Audiences keep media buffs happyThere was much jumping up and down in the print media this week over falling TV viewership figures and, while it might make for…Thu Dec 09 1999 - 00:00
Bonanza Christmas as shops open early and stay on lateFancy buying a designer evening dress at 8Wed Dec 01 1999 - 00:00
Teaser campaign working for FordOgilvy & Mather's teaser campaign for Ford seems to be working with one potential customer reporting that he had seen a Wasis…Thu Nov 25 1999 - 00:00
Charity wins with $1m from `lost money'Cause-related marketing sounds like a "touchy feely" 1990s idea but it is increasingly becoming an important weapon in brand …Thu Nov 25 1999 - 00:00
Guide to media trendsThe Institute of Advertising Practitioners in Ireland (IAPI) has produced a guide to media trends over the past five years detailing…Thu Nov 25 1999 - 00:00
Budweiser lizard winsLouie the Lizard's dastardly tricks won out in the end because the slimy candidate got the majority of the 35,000 votes in Budweiser…Thu Nov 25 1999 - 00:00
Advertising/MarketingIncome results from CanWest, the largest shareholder in TV3, indicate the Irish station has been selling its airtime at steep…Thu Nov 18 1999 - 00:00
Louie v Frog a winner for BudThe hand-wringing following the low turnout in the recent Dublin South Central by-election is set to go into overdrive once politicians…Thu Nov 18 1999 - 00:00
Victorian redbrick back on market for £720,000-plusA three-bed Victorian semi-detached house at 51 Morehampton Road is expected to fetch over £720,000 when it is auctioned by Sherry…Thu Nov 11 1999 - 00:00
Travellers give voice to exclusion"What is a knacker? I mean do I look like a knacker?" asks a young girl in one of a series of three new radio advertisements …Thu Nov 11 1999 - 00:00
Drug firm advert raises ethical issuesA drug company is introducing a new television advertising campaign tomorrow night on RTE 1 which raises the issue of advertising…Thu Nov 04 1999 - 00:00
Period home has air raid shelterA five-bedroom house on Highfield Road, Rathgar, is set to make over £700,000 at a Hamilton Osborne King auction on November …Thu Nov 04 1999 - 00:00
Irish publication goes down a new `Avenue'Magazines, and particularly Irish magazines, tend not to be the most innovative sector of the media but Avenue, a new Irish bi…Fri Oct 29 1999 - 01:00
£290,000 for three-bed home in StillorganIt is six years since the large Fosterbrook housing development in Stillorgan was completed and the houses are now starting to…Thu Oct 28 1999 - 01:00
