Guinness goes global to maximise appealThe news that Guinness is moving its advertising account from UK agency HCCL and that two other international agencies have been…Thu Nov 30 2000 - 00:00
Fine Gael whets our appetites with chocolate and l'escargotsFine Gael's new advertising slogan "It's time to eradicate the Celtic Snail" sounds more like a case for David Bellamy than a…Thu Nov 23 2000 - 00:00
Old media the winners in Web warsWhile dot.coms struggle to create viable revenue streams the real winners in the Web wars in Ireland are still traditional media…Thu Nov 09 2000 - 00:00
Real appeal helps Dublin Bus and VHI to reach consumerWho would you believe, a celebrity endorsing a product or a "real person"? On the strength of two major TV campaigns currently…Thu Nov 02 2000 - 00:00
Last lap of Harold's Cross scheme from £385,000The final phase of Leinster Park, a development of new houses adjacent to Harold's Cross greyhound track in Dublin 6 goes on …Thu Nov 02 2000 - 00:00
Campaign urges punters to take a gamble on new Lotto Plus gameThe biggest "mystery" in the new Lotto adverts is not how the McConnells agency managed to create two Ronan Collinses but what…Thu Oct 26 2000 - 01:00
Major media players discuss possible allianceUniversal McCann and Initiative Media are in talks about a possible alliance which would make them the largest media-buying company…Thu Oct 26 2000 - 01:00
Lite FM captures 17% of listeners in DublinDublin's new "easy-listening" station Lite FM has captured an impressive 17 per cent of listeners in its first four months of…Wed Oct 25 2000 - 01:00
`Irish Times' adds magazine to line-upA £500,000 (€634,869) advertising campaign will promote The Irish Times Magazine which will be launched this SaturdayThu Oct 19 2000 - 01:00
Plight of mental health patients discussed by new advocacy groupA new organisation, Minds Matter, representing mental health patients, held its first public meeting in Dublin yesterday.Fri Oct 13 2000 - 01:00
Debate opens up on childrenThe debate on advertising and children begins to rumble in the run-up to Christmas when every second ad on daytime TV features…Thu Oct 12 2000 - 01:00
Dome chief seeks to win Irish overPierre-Yves Gerbeau is so used to dealing with a complete turkey that the thought of being interviewed by RTE's Dustin held no…Fri Oct 06 2000 - 01:00
Lush cosmetic chain for Grafton StreetLush, the UK-based "cosmetic grocery" chain, is to open at the bottom of Grafton Street in DublinWed Oct 04 2000 - 01:00
Sonia will find it difficult to turn her silver into lucreIn terms of local sponsorship Sonia O'Sullivan may find out that you're probably better off winning Big Brother than an Olympic…Thu Sept 28 2000 - 01:00
Big Sandymount houses have prices to matchFour new houses with guide prices of £1.5 million and a fifth that is expected to make more than £2Thu Sept 28 2000 - 01:00
Marketing of Aer Lingus flotation gets under wayFilming of television advertisements for the Aer Lingus flotation has just been completed at an estimated production cost of £…Mon Sept 25 2000 - 01:00
Cordial campaign with a sharp focusTwo new campaigns for MiWadi and Cheestring DIY pizza begin next week, aimed at tapping into shopping trolley pester powerThu Sept 21 2000 - 01:00
Three-bed Ballsbridge mews house designed for minimalist livingMinimalism is such an over-used and abused word that home hunters would be advised to proceed with caution when they see it in…Thu Sept 21 2000 - 01:00
Nike withdraws horror adThe first ad loser of the Olympic Games is Nike which this week withdrew an ad after complaints from more than 2,000 NBC viewers…Thu Sept 21 2000 - 01:00
Period townhouse comes with bonus of private squareThe modest entrance to Carlisle Avenue, off Marlborough Road, in Donnybrook, Dublin 4, gives no indication that the avenue is…Thu Sept 21 2000 - 01:00
Red-letter month for TVDavid Hayes from CIA Mediator isn't overstating the case when he says that it's a red-letter month for Irish media.Thu Sept 14 2000 - 01:00
Creeper-clad Victorian home boasts privacy and a £1.1mplus price tagLike many of the houses on Killiney Hill Road, Hamp House is hidden behind automatic gates and high granite wallsThu Sept 07 2000 - 01:00
Irish daily papers attracting more readers - surveyThe number of people reading Irish daily newspapers increased by 29,000 in the 12 months to last June, and more people are also…Wed Sept 06 2000 - 01:00
Porsche takes to the hillsAn international TV advertising campaign for Porsche is being shot this week in the Wicklow hillsThu Aug 31 2000 - 01:00
Sensible M&S trusts in passionThe first TV campaign to advertise the Marks & Spencer brand goes on air next weekThu Aug 31 2000 - 01:00
IAPI's new president embraces the decade's `creative age' conceptIt is ironic that the professional body which represents advertising agencies, should have such a fuzzy, nearly non-existent …Thu Aug 10 2000 - 01:00
Appeal to the young is aim of WitnnessThe distance between Dundalk and Fairyhouse Racecourse is about 30 miles, but this weekend Guinness must be hoping that that …Thu Aug 03 2000 - 01:00
Viewers can look forward to variety of channelsA look at the basic service offered by digital television companies in the UK gives an indication of what consumers here can …Mon Jul 31 2000 - 01:00
Persil and Clairol go for boldIn an eyebrow raising bit of brand endorsement, Naomi Campbell has been signed up to advertise Persil washing-up liquid in a …Thu Jul 27 2000 - 01:00
Adept receives contract for euro advertisingThe Euro Changeover Board has awarded its advertising account to Adept Creative Facilities and Aim/Carat. The £4Thu Jul 27 2000 - 01:00
Is the end of junk mail or junk e-mail in sight soon through empathy marketing?Empathy marketing is a rather touchy-feely name for what is a very targeted form of direct marketing.Thu Jul 20 2000 - 01:00
Campaign hopes to make us `pick up a Penguin'Penguin books is to initiate a £300,000 sterling brand-building advertising campaign - an unusual strategy in an industry which…Thu Jul 13 2000 - 01:00
Cablelink challenged on Internet claimsWhile consumers in Ireland are being blasted from all angles by the £6 million (€7Thu Jul 13 2000 - 01:00
£6m campaign to show what's exactly in a company's nameThe name change from Cablelink to NTL is being supported by a £6 million (€7Thu Jul 06 2000 - 01:00
Energy drinks look likely to flood the marketIrish sales of energy and sports drinks are forecast to exceed £100 million (€127 million) this year and the market for such …Thu Jun 29 2000 - 01:00
Bungalow on acre for £480,000Bungalows built in the 1940s generally have great character, decent-sized gardens and family friendly layoutsThu Jun 22 2000 - 01:00
Spacious suburban five-bed for £750,000If there is one thing suburban houses built in the 1970s have, it is spaceThu Jun 22 2000 - 01:00
One-acre back garden of Inistioge house affords wonderful viewsInistioge in Co Kilkenny is a picturesque village on the banks of the River Nore and one of the terraced houses there is for …Thu Jun 22 2000 - 01:00
Lager label gets fresh imageHeineken is spending £2 million (€2.54 million) to introduce its new-look bottle into the Irish marketThu Jun 22 2000 - 01:00
Eircell gears up for dog fight with `charm'There is a dog fight around the corner and we're gearing up for that, says Mr Paul Keeley of Eircell's new £2 million (€2Thu Jun 15 2000 - 01:00
Guinness, RTE dispute thawingIt took over six months but it looks as if there is some movement in the row between Guinness and RTEThu Jun 08 2000 - 01:00
Beattie's ad philosophy gets his clients noticedLooking at some of Trevor Beattie's work, it is not surprising that his ad campaigns get as much editorial column inches as bought…Thu Jun 08 2000 - 01:00
Oneworld alliance brings global marketing benefits to Aer LingusAer Lingus officially joins the Oneworld global alliance of airlines today, which means it can participate in a $35 million (€…Thu Jun 01 2000 - 01:00
Final new apartments with tax breaks in Temple Bar have reserves from £192,000The last apartment scheme to be built by Temple Bar Properties goes on view todayThu May 25 2000 - 01:00
Neighbourhood WatchApartment blocks built by Temple Bar Properties have won a staggering 40 design awards - which means that their mostly young …Thu May 25 2000 - 01:00
Figures for Net usageAC Neilsen has published statistics for Internet usage in Ireland which should make advertisers less wary of the mediumThu May 18 2000 - 01:00
McCann's wins £10m Tourism Brand briefMcCann-Erickson has won the £10 million (A12.7 million) Tourism Brand Ireland accountThu May 11 2000 - 01:00
Warehouse revamp leads way for more service companiesGiven the level of building activity in Dublin docklands, it is clear that over the next few years, areas that are now desolate…Wed Mar 29 2000 - 01:00
Website aids core businessIt seems that no sooner has someone put a dot com after a name than they become multimillionaires by floating the company.Thu Mar 16 2000 - 00:00
