Inglot has embarked on a new chapter in its Irish journey, marked by significant operational changes and ambitious plans for local expansion.
Strengthening local presence: Inglot’s direct management shift enhances customer experience and expands product access in Ireland
Recently, Inglot headquarters has taken full control of the brand’s operations in Ireland, transitioning from a franchised model to direct management. This strategic move has enabled the brand to extend its reach while providing Irish customers with unparalleled access to the full Inglot product range online, an offering previously unavailable in this market.
The company is now managed by the second generation of the Inglot family, who have introduced a fresh and modernized approach to leadership. Under this new leadership, a refreshed brand structure has been introduced, with a strong focus on innovation and expanding international growth.
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Commenting on the recent changes, Grzegorz Inglot, CEO, stated: “The change in the business model in the Irish market is undoubtedly beneficial for all parties involved. First and foremost, retail customers will gain access to the brand’s full product portfolio, as well as its primary and direct communication channels and customer service handled directly by Inglot. New products will also be introduced to the market much faster. For resellers, this model will open up opportunities for higher profitability as well as direct relationships with the company’s headquarters. Finally, for Inglot, this is a great opportunity to establish closer relationships with customers and respond more quickly to their needs in creating new products tailored to the Irish market.”
By centralizing operations, Inglot’s headquarters has gained complete oversight of all processes, including customer service, product offerings, and marketing initiatives. This streamlined structure ensures that Irish customers benefit from a consistent, high-quality experience that aligns with the brand’s global standards. Additionally, the company’s commitment to evolving its strategies reflects a forward-thinking vision, ensuring Inglot continues to thrive in a competitive beauty market while staying true to its roots as a family-owned business.
Strategic partnerships and influencer initiatives drive Inglot’s growth in Ireland
To support its growth and reinforce its presence in Ireland, Inglot has partnered with The Publicity Loft, a renowned local agency with a track record of successfully building brand visibility and engagement. The agency’s proactive approach has elevated Inglot’s market presence through targeted campaigns and strategic initiatives. Over the past year, Inglot has launched a series of influencer partnerships to connect with a wider audience. These partnerships have played a key role in increasing brand recognition and connecting with diverse demographics.
In September 2024, Inglot organized a prominent influencer event that was enthusiastically praised by both attendees and their followers. This effort not only deepened connections with influential figures but also highlighted Inglot’s commitment to delivering unforgettable and meaningful experiences.
Building on its ongoing growth strategy, Inglot is taking another step forward in digital development, especially as the brand sees growing traffic on the website and increased sales month by month. In the first half of this year, the brand will unveil a redesigned online store specifically tailored to meet the needs of customers.
The updated platform will deliver an intuitive and user-friendly shopping experience, featuring a sleek interface, improved product showcases with detailed visuals and descriptions, and a seamless integration of the brand’s scientific foundation, ensuring customers appreciate the care and research behind every product. As part of its digital strategy, Inglot is also focusing on strengthening its positioning through presence in premium marketplaces, enhancing the brand’s visibility and accessibility to a wider audience.
A legacy of excellence: Beauty inspired by science
Inglot’s enduring success is built on its core philosophy: Beauty Inspired by Science. Combining decades of expertise with rigorous research, the brand creates safe and effective products that enhance natural beauty and celebrate individuality. All products are developed in state-of-the-art laboratories and produced in headquarters in Poland, with 95 per cent of them being created in the brand’s own research and production facilities. Adhering to the highest safety standards, Inglot’s offerings span a diverse range of high-quality color cosmetics and skincare solutions.
Inglot is proud to be 100 per cent cruelty-free, and a significant portion of the product range features vegan and halal formulas, reflecting the commitment to ethical beauty. This dedication to innovation and quality resonates deeply with the Irish market, where customers have shown steadfast loyalty to iconic products such as AMC Eyeliner Gel 77, Duraline, and HD Perfect Coverup Foundation. At the same time, Inglot continues to meet evolving consumer demands with trend-driven launches like Cream Stick Blushes, Bronzers, and Highlighters, which have quickly become bestsellers. By staying true to its scientific roots while embracing innovation, Inglot strengthens its position as a trusted and forward-thinking brand in the beauty industry.
The future of Inglot in Ireland: Expanding horizons
Inglot has established a solid foundation in the Irish market and is now focused on further growth and deepening its connection with local consumers. Recognizing the potential in Ireland, the brand is committed to expanding its reach in the coming years. Key areas of focus include increasing the accessibility of Inglot products through both physical and digital platforms, with strategic plans to establish a stronger offline presence in the market. Additionally, we aim to strengthen brand engagement by building on successful influencer partnerships and events while continuously introducing new products that align with global beauty trends and cater to local consumer needs.
Inglot remains dedicated to delivering high-quality cosmetics, with a strong emphasis on the synergy of science and beauty. The brand’s ongoing efforts in social media campaigns, influencer collaborations, and advertising reflect its commitment to staying relevant and engaging with its audience. As Inglot continues to grow in Ireland, it remains dedicated to building a closer connection with local customers and offering products that reflect their needs, inspire confidence, and celebrate individuality.
With a renewed focus on accessibility, customer engagement, and expanding its product range, Inglot is optimistic about its future in Ireland. The brand is focused on developing its presence in the market and looks forward to building on its achievements as it continues to grow and adapt to the needs of Irish consumers.
