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Help Lidl make the most magical Christmas movie ever!

Attention children of Ireland, Lidl want to hear from YOU about how to make the next Christmas classic

Make this Christmas an extra special one by treating loved ones to a festive film of your own creation. Irish production company Foe will be bringing children's vision to life on-screen
Make this Christmas an extra special one by treating loved ones to a festive film of your own creation. Irish production company Foe will be bringing children's vision to life on-screen

As much as the presents under the tree, the mouthwatering turkey with all the trimmings or popping open the box of the good chocolates at last, cosying up on the couch and watching festive favourites on TV is a key ingredient in what makes Christmas Day so special!

Whether you and your loved ones have an annual tradition of tearing up during It’s a Wonderful Life, or belly laughing at Will Ferrell’s escapades in Elf, Christmas movies have a special knack for bringing the entire family together, and connecting with both young and old in a profound way.

There are plenty of sources to draw inspiration from as you work on your idea for Lidl.

What better way, then, to add some extra magic to your family’s Christmas this year than with a new festive film, all of your own creation?

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Thanks to Lidl, you can do exactly that —and perhaps even discover you’re the next Steven Spielberg while you’re at it!

There are over 220 Lidl stores across Ireland, with each of them looking to spread the festive cheer as widely as possible in their local communities this Christmas. To do this, they need your help!

What better way, then, to add some extra magic to your family’s Christmas this year than with a new festive film, all of your own creation? Thanks to Lidl, you can do exactly that.
What better way, then, to add some extra magic to your family’s Christmas this year than with a new festive film, all of your own creation? Thanks to Lidl, you can do exactly that.

If you’re a child aged 12 or under, then Lidl wants to hear from you about how they should make their new film, Lidl Presents – The Most Magical Christmas Movie Ever.

In 100 words or less, tell Lidl your idea for a movie that you believe could be the next Christmas classic. You can take this movie in any direction you want —as long as it packs in plenty of magic and at least one mention of Lidl.

Are you ready to wow viewers across the country with your magical movie?
Are you ready to wow viewers across the country with your magical movie?

Irish production company Foe will be bringing children’s vision to life on-screen.

Once all the submissions have been rounded-up, the best parts of these pitches from children throughout Ireland will be cherry-picked and transformed into a three to five minute short film by Lidl, in partnership with Foe.

Foe is an Irish production company with years of experience in working with the nation’s top brands and making their creative ideas a reality in a unique yet innovative way. Together with Lidl, their expert crew will ensure your Christmas movie turns out an absolute showstopper —one that can go down in history just like a certain reindeer.

The finished movie will even list each and every child who enters their idea in the credits, giving you the opportunity to see your name on the big screen!

As if that won’t have you feeling like enough of a movie star, however, Foe will also take you behind the scenes with an exciting Zoom call session where you can carry out a table read and get an exclusive look at the movie’s script! Each child who enters their idea will be invited to this session.

There are plenty of sources to draw inspiration from as you work on your idea for Lidl
There are plenty of sources to draw inspiration from as you work on your idea for Lidl

What’s more, submitting your movie pitch will also put you in the running to win a ticket for one of the VIP film screenings that Lidl are hosting in select cinemas nationwide to debut, Lidl Presents— The Most Magical Christmas Movie Ever.

To top it all off you’ll also be in with a chance to win one of ten €100 Lidl vouchers that are up for grabs! These can be spent on anything you want, whether it’s your fill of toys from the middle aisle or some tasty movie treats.

Are you ready to wow viewers across the country with your magical movie?

With so much to be gained, you’d be mad not to share your creative vision with Lidl.

Both Lidl and Foe can’t wait to see what exciting movie ideas families across Ireland have for them, with Foe Producer Aaron Chalke encouraging kids to get working on their entries right away.

“We can’t wait to see the incredible Christmas stories that all the talented kids from around Ireland will come up with, and are even more excited to bring it to life with our team of world class film makers,” Aaron shared.

Want to get involved? Here’s a few good reasons to start writing your screenplay:

  • Have your name credited in Lidl Presents — The Most Magical Christmas Movie Ever
  • Join a table read session over Zoom with movie producers Foe
  • Enter a prize draw for tickets to the exclusive movie screening
  • Enter a prize draw to win a €100 Lidl voucher

To share your magical movie idea with Lidl today, complete the entry form at irishtimes.com/lidl